It’s 2023, and content material is King.
Content material will get consideration and a focus creates money.
Content material is available in many kinds together with video, footage, audio, and writing. And every kind of content material works higher on particular platforms.
For instance, video content material does greatest on TikTok, whereas writing or footage do greatest on LinkedIn.
However to benefit from each social media platform, creators have to put up on every one, with the kind of content material that works greatest on the platform.
However that’s a whole lot of work….
The concept: Create a content-remixer company that repurposes creator content material to put up on each social media platform.
An instance of this may be working with a podcast creator to chop clips of their podcast for TikTok & Instagram. You’ll be able to then go one step additional and write out the most important matters mentioned within the podcast, which might then be used for Twitter, Linkedin, a publication, and even a weblog put up.
- Get expertise: Earlier than you attain out to content material creators and provide your service, it’s necessary to truly know how one can ship the service. You will get expertise for $0 by discovering video podcasts which might be already on Youtube, chop them up for TikTok movies, and write instance Tweets or LinkedIn posts about the principle matters. You’ll be able to then put up the TikTok video’s by yourself TikTok account, and use them as your portfolio when pitching your first consumer.
- Discover your buyer: Discovering your first buyer will doubtless be essentially the most difficult a part of this enterprise. It would be best to discover creators which have a medium-sized following since giant creators are more likely to have already got a staff in place doing this for them. Discover creators with below 100K youtube subscribers or a couple of 1,000 podcast downloads, and provide them your service without cost (to start with). This could get your foot within the door along with your first consumer, after which you need to use them as testimonials to pitch your subsequent shoppers.
- Success: The standard of your service is the important thing to holding your clients joyful and scaling this company. When getting began, it’s greatest to be taught and fulfill each service your self. When you’ve obtained a couple of shoppers and may now not do the entire fulfilling, it’s time to rent freelancers or VAs to hitch your staff.
This service could be charged as a month-to-month payment, and even as a one-off productized service for particular remixing. Right here’s an instance of an internet site that provides one-off article writing for podcast episodes. They cost $350-$450 to put in writing a weblog put up about your podcast episode.
Now let’s assume you maintain all content material kinds for a creator (video modifying, writing, and so on). You’ll be able to count on to cost wherever from $1,000 to $5,000 / monthly, relying on the providers you present, and the amount of content material you’re re-mixing.
As content material continues to be a serious focus for creators, entrepreneurs, and firms, the demand for this service will solely improve.
And that’s a wrap!
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