The corporate made platform pace enhancements, added a product catalog for Shopify and WooCommerce customers and extra, persevering with mission to democratize expertise and supply what different options lack
CHICAGO, Nov. 8, 2022 /PRNewswire/ — ActiveCampaign, the chief in advertising and marketing automation, e-mail advertising and marketing and CRM, is launching many strategic product investments this quarter, including to the 400+ buyer concepts delivered in 2022. Clients spoke and ActiveCampaign listened, constantly fueling the platform with concepts coming immediately from the companies they assist to assist them develop with confidence. The corporate now gives greater than 900 integrations for rising companies to make use of seamlessly with ActiveCampaign, differentiating the corporate from rivals who supply all-in-one options and make it onerous for small groups to undertake vital expertise. ActiveCampaign’s latest integration is Fb Lead Adverts. Via this integration, companies can routinely sync newly generated leads immediately from Instagram and Fb, so gross sales and advertising and marketing groups can take fast motion and nurture potential prospects by all channels, campaigns and automations.
Considered one of ActiveCampaign’s main product initiatives this quarter consists of platform pace enhancements, serving to corporations extra successfully talk with their prospects. The corporate additionally made important enhancements to its e-mail designer so companies can construct emails that can stand out in customers’ inboxes this vacation season, a crucial enterprise differentiator. It is essential companies have a platform constructed to assist them develop throughout their busiest instances. ActiveCampaign’s e-mail designer and pace enhancements will guarantee prospects are usually not solely vacation prepared, however in a position to nurture their very own prospects and prospects year-round with a view to scale.
With ActiveCampaign’s new product catalog, Shopify and WooCommerce customers can unlock new use circumstances and have extra product performance of their e-mail advertising and marketing campaigns. That is particularly useful for making ready for the vacation season. With this product innovation and platform development, ActiveCampaign is doubling down on democratizing entry to expertise as soon as reserved for under the biggest of manufacturers, proving it’s a product-first firm.
Further Product Enhancements From ActiveCampaign That Assist Companies Develop
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Postmark Integration: Companies can design and ship advertising and marketing, gross sales and transactional emails in a single platform, eradicating the silo between groups and making a cohesive buyer expertise throughout all channels. Groups not want developer or API sources, eradicating the barrier to entry for superior transactional messages.
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CRM Account Updates: ActiveCampaign understands that as companies develop, they need to have an answer constructed to develop with them, whether or not that’s into new traces of enterprise or new components of the globe. The CRM account updates assist companies construct a course of to higher nurture prospects into heat leads. With extra account performance, B2B organizations can automate, obtain income development and scale.
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Segmentation Builder: Customers could have a constant phase creation expertise throughout the platform, which means prospects can carry extra related content material and personalization into their advertising and marketing with ease.
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Achieved SOC2 Compliance: It is a voluntary compliance that ensures organizations are managing buyer knowledge correctly. A part of ActiveCampaign’s dedication to serving to companies develop with confidence is thru offering further assurance that every one buyer knowledge is safe.
Further Q3 2022 ActiveCampaign Development Achievements
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Rating on the Forbes 2022 Cloud 100 record for the second consecutive yr, touchdown at 73 this yr, up from No. 83 in its debut.
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Successful the 2022 Gross sales and Advertising Know-how Awards within the CRM class.
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Being named one of many prime software program corporations of 2022 by The Software program Report and listed on the Constellation ShortList for B2C Advertising Automation for Small to Midsize Companies for Q3 2022.
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Quartz named ActiveCampaign among the best corporations for distant staff in 2022 and WorkLife named the corporate a finalist within the ‘Finest Employer for Distant Workers’ and ‘Finest Rewards & Recognition Program’ classes.
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Receiving recognition as a finalist for the 2022 Range in Tech Awards—Numerous Firm Of The 12 months class.
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Successful the 2022 APPEALIE SaaS + Software program awards and the 2022 TrustRadius Tech Cares Award.
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Incomes a TrustRadius badge for touchdown on the Total Finest Software program Checklist in addition to the For Small Enterprise Checklist.
Skilled supporting quotes on ActiveCampaign’s product innovation and development
“At ActiveCampaign, we construct our platform iteratively to assist companies develop and scale now, and sooner or later. Which means we give attention to delivering our prospects fast worth right this moment, whereas bettering every thing over time so their future stays vibrant,” stated Jason VandeBoom, founder and CEO of ActiveCampaign. “As companies scale, they should not must sacrifice something, particularly their distinctive buyer expertise. We offer entry to instruments that have been beforehand solely accessible to massive enterprises so these companies can proceed providing a terrific buyer expertise, whereas saving invaluable time and power.”
“I’m an enormous fan of the brand new e-mail designer,” stated Chad Kahn, advertising and marketing director at SplitSpot, an ActiveCampaign buyer. “My crew is obsessive about the simplified consumer interface, constant editor and the drag-and-drop choices. We canceled Mailchimp as a result of ActiveCampaign’s new e-mail designer is the one e-mail software we have to assist us develop.”
About ActiveCampaign
ActiveCampaign’s category-defining Buyer Expertise Automation Platform (CXA) helps over 180,000 companies in 170 nations meaningfully interact with their prospects. The platform provides companies of all sizes entry to 850+ pre-built automations that mix transactional e-mail and e-mail advertising and marketing, advertising and marketing automation, ecommerce advertising and marketing, and CRM for highly effective segmentation and personalization throughout social, e-mail, messaging, chat and textual content. Over 70% of ActiveCampaign’s prospects use its 900+ integrations, together with Microsoft, Shopify, Sq., Fb and Salesforce. ActiveCampaign is certainly one of solely 17 merchandise with over 10,000 constructive buyer opinions on G2.com, scoring increased in buyer satisfaction than another answer in Advertising Automation, CRM and E-Commerce Personalization and is the High Rated E mail Advertising Software program on TrustRadius. Pricing begins at simply $9/month. Begin a free trial at ActiveCampaign.com.
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SOURCE ActiveCampaign
