Content material advertising is a superb approach to interact customers, however it requires a endless want for matters. By no means worry, nonetheless. In November 2022, you’ll be able to have fun vegans, write about not shaving, profile letters to Santa, inform an area enterprise story, or supply last-minute present ideas.
Content material advertising is curating or creating weblog posts, podcast episodes, or movies to draw, interact, and retain clients. It’s the best when it offers useful, informative, or entertaining information grounded in SEO.
Listed here are 5 content material advertising concepts what you are promoting can use in November 2022.
1. Have a good time Vegans
November is World Vegan Month, and November 1 is World Vegan Day. For some manufacturers, this presents a possibility to attach with a comparatively small however loyal viewers.
There are reportedly roughly 79 million vegans worldwide, together with about 3% of the U.S. inhabitants and about 12% of millennials.
Veganism is common with a small however rising group of customers. Picture: Roam in Colour.
The time period “vegan” can have two meanings. For some, the time period describes a way of life that seeks to exclude, so far as doable and sensible, all types of exploitation and cruelty to animals for meals, clothes, or another function. And dietary vegans (generally generally known as “strict vegetarians”) acknowledge veganism as a wholesome consuming technique that avoids all animal merchandise — primarily plant-based consuming.
Each sorts are prepared to put money into services and products that match their existence. The Plant Based mostly Meals Affiliation estimates that People spent $7.4 billion in 2021 on these merchandise. The market grows about 6% yearly.
If vegans are a part of your organization’s product base, take into account publishing content material that affirms these decisions and calls out the vegan objects your organization sells.
2. Movember; No-shave November
November is an effective month to develop a mustache or beard and create content material about it. Picture: Parker Coffman.
Movember is a world marketing campaign to lift consciousness for males’s well being points equivalent to prostate most cancers, testicular most cancers, and psychological well being. The marketing campaign asks males to develop mustaches or beards all through November.
No-Shave November is an identical however extra normal marketing campaign that asks individuals to forego shaving to lift most cancers consciousness.
Your organization can take part in a single or each of those campaigns by producing content material that promotes the trigger and encourages individuals to donate to associated charities. For instance, you can write weblog posts concerning the significance of males’s well being, share tales about how most cancers has affected individuals you understand, or produce movies displaying mustache and beard kinds males might strive.
Your small business might additionally donate a portion of November gross sales to associated charities.
3. Expensive Santa
The second week of November is historically when kids write letters to Santa Claus. Picture: Drz.
The second week of November is “Expensive Santa Letter Week.” It’s a time when kids have written letters to Santa Claus asking for Christmas items.
For November content material advertising, you can produce entertaining posts that includes your clients’ Expensive Santa letters, otherwise you would possibly characteristic such letters from well-known or fictional people.
A extra critical method could be to run a contest whereby customers submit their Expensive Santa letters to what you are promoting for an opportunity to win. All the letters submitted might change into user-generated content material in your website.
4. Small Enterprise Saturday
Small Enterprise Saturday is a content material advertising alternative for retailers that promote on-line and from bodily shops. Picture: Tim Mossholder.
Small Enterprise Saturday is a U.S.-based occasion on the primary Saturday after Thanksgiving. Created in 2010 by American Specific, the occasion encourages individuals to buy at smaller corporations.
Small Enterprise Saturday is a content material advertising possibility for multichannel retailers with a web-based store and at the least one bodily location. The content material might concentrate on a enterprise’s contribution to the neighborhood.
For instance, Turkish African Center-Jap, a small, three-generational retailer transported from Antalya, Turkey, to Boise, Idaho, would make a wonderful story.
Discover your connection to the neighborhood. It might be that you’re the one enterprise on the town that sells a selected sort of product. Give attention to that in your content material.
5. Final-minute Present Guides
Some customers will wait till the final second to buy. Picture: Eugene Zhyvcik.
The 2022 vacation buying season will seemingly start in October. However don’t neglect concerning the procrastinators in your viewers of shoppers and prospects. Loads of people will wait till the final minute to do their present buying.
Purpose at this group with a sequence of last-minute present guides. Goal particular recipients, equivalent to “Final-minute Items for Mothers” or “The Procrastinator’s Information to Searching for Your Favourite Niece.”
