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39 Instagram Story Concepts for Engagement

39 Instagram Story Concepts for Engagement

Tales have turn out to be as synonymous with Instagram because the time period “hyperlink in bio.” And their reputation speaks for itself. If you happen to haven’t refreshed your Instagram story concepts in a bit, that is your signal to take action.

Instagram tales are a strong function to make use of to have interaction together with your viewers. Not like in-feed posts, you possibly can put up Tales all through the day to remain top-of-mind to your followers with out annoying them.

And extra alternatives to put up means extra alternatives to creatively have interaction together with your viewers. It is smart that over 33% of respondents to our recent Twitter poll stated they use Instagram tales over 5 instances per week.

39 Instagram Story Concepts for Engagement

On this article, we’ll provide you with 39 partaking Instagram Story concepts to assist spark extra content material concepts, with out burning your self out within the course of.

Simply discover all sections right here:

39 Instagram story concepts to spark your creativity

In relation to what sort of Tales you can also make, the alternatives are countless. In a latest LinkedIn ballot, 52% of respondents stated they used Tales to share different content material, hyperlinks and have interaction with their viewers.

The bottom line is to encourage engagement. Similar to in-feed posts, engagement issues with regards to rating Tales.

Getting your viewers to work together together with your Story can imply the distinction between being featured on the prime of your followers’ feed, or being pushed to the again of the road.

There are all the time ideas and tips you should utilize to spice up engagement, like utilizing stickers (which you’ll see numerous on this article) and posting as much as 5 instances a day. However finally, the secret’s to create content material that your viewers will wish to have interaction with. Let’s dive into some Story concepts that do that properly:

Instagram story concepts for enterprise

Create a “this or that”

These are a simple, interactive option to seize engagement. They preserve folks tapping to see what others voted for, and what comes subsequent.

Sometimes, these Tales embrace a Ballot sticker so viewers can vote for “This” or “That.” And with infinite methods to make use of them, they all the time really feel recent.

You’ll be able to even use them for product analysis. Clothes firm Rawson used this format to higher perceive buyer preferences.

A screenshot of clothing brand Rawson's This or That instagram story

Promote a reduction with stickers

Tales are probably the greatest locations to advertise limited-time reductions. Publish about your promotion by means of the week to maintain it top-of-mind.

Pairing that with a hyperlink that may take followers on to your merchandise is even higher.

Embrace a reduction code and name to motion in your Story, together with a hyperlink sticker in order that viewers can store together with your code proper out of your Story. (Together with cute animals like Chewy does helps too.)

A screenshot of Chewy's Instagram story featuring a cat and discount code for pet products on national cat day

One step additional: Use UTMs codes in your hyperlinks to your Story stickers to trace any gross sales you make by means of your Story. This may aid you join your efforts again to enterprise targets, and show ROI.

Countdown a product launch

Making a countdown main as much as an upcoming product drop or announcement builds severe hype. And Instagram countdown stickers enable viewers to allow a reminder when the countdown is over so that they know when to buy, examine again in and extra.

Chicago model Misplaced Ladies Classic created a countdown to advertise their vacation costume store—particularly attractive for an organization with unique, restricted classic inventory the place you must store quick.

A story by Lost Girls Vintage featuring a countdown sticker counting down to their holiday clothing launch

Share your weblog or article content material

Even if in case you have a sturdy hyperlink in bio device, driving folks from a put up to your profile is an additional step that may price you a reader.

Use the hyperlink sticker we talked about to hyperlink to weblog posts, articles, knowledge stories and extra out of your Story. This additionally goes for sharing information about your organization from different web sites and media retailers.

Pet insurance coverage firm Figo has a spotlight devoted to Tales with hyperlinks resulting in their weblog. That is particularly helpful for manufacturers who depend on long-form content material, like media corporations.

One step additional: Tease your weblog put up to peak viewers’ curiosity. Create a Story that poses an intriguing query. When viewers faucet to see extra, hyperlink them to the weblog put up to seek out the reply.

Figo's Instagram Story featuring clickable blog links

Use stickers to emphasise your content material

The time period “sticker” can imply numerous various things on Instagram—from interactive polls, quizzes and questions packing containers, to trending vacation stickers.

Right here, we’re particularly speaking about cute graphic stickers, just like the one in Sprout’s Story beneath. These can be utilized so as to add emphasis and create intrigue.

A Sprout Social Story that uses an animated exclamation mark sticker to emphasize the stat written on the screen

Share evaluate of your product

Actual buyer evaluations matter. The truth is, 39% of shoppers say they wish to see buyer testimonials or demos from manufacturers.

Sharing evaluations in your Tales not solely builds belief with potential patrons—it additionally celebrates your prospects who took time to go away a evaluate. And that’s all the time a win-win.

One step additional: Save these in a Story Spotlight like Nuuly did in order that evaluations of your merchandise all the time stay in your profile.

Nuuly's Instagram Story featuring customer reviews

Share your corporation plans for the day

Sharing your corporation plans or routine for the day places your work on show, however may encourage others to attempt your time administration ideas or change how they manage their day.

Equally, in case you or your organization are outstanding names, Tales like this present a precious peek backstage.

That is particularly efficient for people, creators or corporations centered round serving to professionals. Or, this merely offers a behind the scenes second.

Create shoppable tales

What higher manner to make use of Instagram for enterprise than to make gross sales out of your Tales?

There are two predominant methods to promote gadgets straight out of your Story:

  • Use a hyperlink sticker: As we talked about, it will hyperlink viewers on to your web site.
  • Use a purchasing sticker: Whereas a hyperlink sticker takes viewers off the platform, purchasing stickers enable them to buy straight from Instagram, like Nisolo’s story beneath. To do that, you’ll must arrange Instagram Buying.
A Story by Nisolo where their shoes are shoppable directly through Instagram

Behind the scenes

In a digital world that craves authenticity, bringing your viewers behind the scenes could make waves.

This is among the best methods to humanize your model and produce your viewers into your day-to-day.

We love this behind the scenes photoshoot by clothes model Alice and Marvel. Apart from taking prospects alongside on the images journey, this Story highlights upcoming merchandise in a non-promotional manner—chef’s kiss.

Alice and Wonder's Instagram story featuring a behind the scenes look at a photoshoot

Introduce your workforce

Individuals wish to see the faces behind a model. The truth is, 76% of engaged social media customers say it’s vital for corporations to put up about their workers.

Have a good time and share tales about your organization tradition with an worker highlight Story sequence. These can function quotes, an off-the-cuff video sequence Q&A, worker ideas—the choices are countless.

Cute Instagram story concepts

Create a recreation

As we talked about, the Instagram algorithm prioritizes Tales which are fashionable, and primarily based on interplay historical past.

Creating enjoyable video games retains folks coming again, and encourages them to work together together with your Story. They’re entertained, you rack up engagement—it’s a win-win.

From hook to finish, this recreation by Crumbl Cookies is a powerful instance. The precise recreation forces viewers to stay on the display or faucet again for a better look. They usually comply with this up with a sticker viewers can faucet on to submit their guess (Spoiler: a purple umbrella emoji is within the sprinkles.)

Crumbl's Instagram story featuring a cookie with sprinkles on it where there is a hidden emoji the audience is prompted to look for

Write a thanks to your followers

Engagements, followers and conversions are extra than simply metrics—they’re actions taken by followers. Your account and enterprise wouldn’t be the place it’s with out your viewers.

Whenever you obtain a brand new milestone—from hitting a brand new follower depend, to promoting out of a product—thank them in your Story like Misplaced Ladies Classic did right here.

A story by Lost Girls Vintage thanking their customers for helping them sell out of a specific hat

Share uplifting or inspiring content material

Sharing inspiring Story content material creates emotional, uplifting moments. To not point out, it’s hyper-sharable.

Inspirational content material will be so simple as sharing encouraging quotes. However it’s also possible to go deeper and share human tales of triumph. This Story from Lurie Kids’s hospital includes a former affected person who grew as much as increase cash for the hospital.

An Instagram story featuring a brain tumor survivor who grew up to raise money for the hospital

Embrace pets

The facility of cute animals can’t be overstated. After I was a social media supervisor at Shedd Aquarium, nothing stated “go viral” like a cute otter or penguin.

That includes pets provides a cute, attention-getting issue to your Tales. That includes them constantly for a “Fuzzy Fridays” or “Working Like a Canine Wednesdays” sequence that may preserve audiences coming again? Even higher.

One step additional: Create an engagement second and leverage user-generated content material by that includes your audiences’ pets in your Story. Figo created an interactive Story template that inspired followers to share their pets, and data about them.

Figo's Instagram Story featuring a prompt that encourages viewers to share photos of their pet

Throwback Thursday

Throwback Thursdays have been round for the reason that early days of social media. And but, they’re evergreen.

#TBT Tales provide you with an everyday sequence to put up each week. Listed here are a number of methods to get additional intelligent with it:

  • Present your storefront whenever you first acquired it
  • Spotlight your first workplace earlier than your corporation took off
  • Share the primary model or blueprint of your product
  • Showcase your artwork from a number of years in the past, vs right this moment
  • Share your pet whenever you first acquired them, vs now
  • Spotlight your house—whether or not that’s your property decor, desk setup or workplace—a number of years in the past vs now
  • Present early model content material, like throwbacks to your unique merchandise or previous campaigns and put up types
  • If you happen to’ve ever had a viral put up, Throwback Thursdays are the proper time to reshare it and provides your self a lift

Share your outfit of the day

An particularly efficient kind of content material for trend manufacturers, influencers, sports activities groups (suppose: followers carrying the newest gear) and universities that includes college students displaying their college satisfaction.

However that is additionally a simple option to lean into user-generated content material. Share an outfit of the day—or #ootd—from followers and followers who tag you of their posts and Tales. And if that content material options your product, keep in mind to make use of a hyperlink or purchasing sticker.

Share viewers FAQs

Your viewers will let you know what sort of content material they need—proper all the way down to the questions they ask.

Whenever you craft Tales round viewers FAQs, you instantly have a foot within the door and supply worth by fixing their issues and offering solutions.

Higher but—save these FAQ Tales in a spotlight. Your buyer care workforce and social media workforce answering the identical questions day after day will thanks.

Figo's Instagram story featuring audience FAQs

Instagram story query concepts

Ask followers’ their opinion on a subject

Probably the greatest methods to turn out to be a very interactive model that reveals they worth their followers is by placing them within the highlight.

Use a query sticker like Grammarly did beneath to immediate follower responses. Then, function their solutions (that are saved nameless). It’s interactive user-generated content material—with a twist.

Grammarly's Instagram story featuring a question sticker encouraging viewers to submit their best writing advice, and a screenshot of the follow up story featuring their reshared answers

Begin an “ask me something”

An “AMA” is a goldmine for partaking together with your viewers, and sparking future content material concepts.

For instance, once I managed social media for Shedd Aquarium, our viewers all the time had questions concerning the animals, what working at an aquarium was like and extra. And responding to their questions with behind the scenes photographs or caretakers speaking on to them created shock and delight moments.

Use the query sticker to assemble viewers questions. Then reshare them in one other Story the place you reply to their questions.

Begin a ballot

Polls enable anybody who solutions them to see the ballot outcomes…however solely after they vote. This results in extra engagement by piquing curiosity.

Your polls will be in-depth with an finish aim of gaining viewers insights. They can be used as a quiz: suppose, choosing “True or False.”

Or, they will simply be enjoyable. When Taylor Swift’s album Midnights was launched, Alice and Marvel created a ballot that tapped into this cultural second.

Alice and Wonder's Story featuring a quiz sticker prompting audiences to vote for the best song on Taylor Swift's latest album

Begin a immediate

Instagram prompts are basically a conga line of Tales.

This newer Story function permits you to set a immediate in your Story, just like the one beneath. Then, everybody who makes use of your immediate shares a photograph, reshares the immediate and in flip conjures up their followers to proceed the pattern.

To start out a immediate, begin your Story with a photograph or video associated to the immediate you wish to begin. Then, choose the “Add Yours” sticker, write your immediate and share. You’ll be notified when others add onto your immediate.

An Instagram story featuring a slider sticker with an emoji of a coffee mug on the slider

Begin a quiz

Pop quiz! Do you know Instagram has a quiz sticker?

Quizzes are a enjoyable option to check your viewers’s data and have interaction them. The Instagram quiz sticker makes making a quiz straightforward. It even reveals the appropriate reply as soon as somebody makes their guess.

On this quiz by Unbounce, not solely do they comply with up their quiz with a name to motion—in addition they have a magazine-style quiz outcomes evaluation on the finish as a enjoyable additional contact.

Unbounce's Instagram story featuring a true or false quiz

Instagram story format concepts

Share an inventive collage

Consider collages as visible catalogs to your Story. They supply a simple option to function a number of visuals directly—an awesome trick for present guides, lookbooks, temper boards and extra.

You’ll be able to create these in Instagram by utilizing the “Structure” possibility. This lets you embrace as much as six photographs in a single Story in a grid sample.

One step additional: To get extra inventive, use an app like Canva to create customized, extra malleable collages that convey your model to life.

Nisolo's Instagram story featuring a collage of shoe photos

Use a photograph enhancing device to create a customized format

Creating customized layouts and templates can convey your Tales to life, and add a bit of additional branding.

These are particularly helpful for brand-specific Tales, or sequence that ought to all visually tie collectively, like Adler Planetarium’s “Area Information” sequence.

Work together with your design workforce to create unique-to-you Story templates. Or, attempt your hand at design by utilizing an app like Canva.

Adler Planetarium's Instagram Story featuring their bright yellow story templates

One step additional: An added good thing about pre-made Story templates is scheduling them versus including them manually. Utilizing Sprout Social’s compose device, schedule Tales and posts forward to save lots of your self time.

And with our Canva integration, add photographs straight out of your Canva account.

A view of Sprout's tool showing that you can import Canva images directly from Canva, and that you can schedule Instagram Stories

Layer one picture on prime of one other

There’s a singular sticker that permits you to put up a smaller picture on prime of your bigger Story background.

A screenshot showing a variety of Instagram Story stickers

Faucet this smaller picture to select from a wide range of body shapes—from circles, to stars and BeReal-esque rectangles.

An Instagram story featuring a smaller image superimposed over a larger background photo

Create a information

Making a information places the “story” ingredient in “Instagram Tales.”

Create a step-by-step information, explainer or checklist that viewers will wish to preserve tapping by means of. Mattress and bedding model Tuft and Needle has numerous sleep and wellness ideas saved of their Story highlights.

Tuft and Needle's story featuring a how to guide to help people sleep better when they travel

One step additional: Translate your longer-form content material, like weblog posts, right into a how-to or step-by-step information Story. This alleviates additional work by repurposing content material and drives site visitors to your website whenever you embrace a hyperlink to the total article or touchdown web page.

Cool Instagram story concepts

Stroll by means of how the product is made

Just like creating behind the scenes Tales, displaying your viewers how your product is made offers them a peek backstage second.

Exhibiting how an artwork piece is painted, how clothes is made, how muffins are embellished and extra brings viewers alongside for the experience and tells extra of a narrative, no pun meant, about your corporation.

Use emoji sliders

Emoji sliders may be probably the most “distinctive to Instagram” stickers obtainable. And whereas they’re very simple, they’re additionally efficient and enjoyable.

These present an interactive manner for customers to react to a query you ask or a subject you pose by dragging the emoji up and down a slider. Whilst you can add a query or immediate to your Slider sticker, like Shedd Aquarium does beneath, you don’t must.

A Story by Shedd Aquarium utilizing and slider sticker

This sticker suggests 15 default emojis to make use of, however tapping on the “+” signal on the finish of the steered emojis permits you to select from all emojis obtainable.

Share a fundraiser

Beginning a fundraiser on Instagram permits you to specific your model’s values by elevating cash for a corporation or enterprise you care about. It’s additionally a good way to get entangled on days like Giving Tuesday.

Whenever you create your Story, navigate to stickers and faucet the “Donation” sticker. From there, choose the group of your alternative. When you put up, you’ll be capable to see how a lot you’ve raised, and who donated.

One step additional: If you happen to’re elevating cash for a small enterprise, add the “Help a Small Enterprise” sticker as properly.

Add your meta avatar

Meta Avatars present a enjoyable, social savvy manner so as to add some emotion to your Tales. And Instagram offers you a brand new manner to make use of them.

Choose the “Add your Meta Avatar” sticker for a full web page of reactions and expressions to your Avatar to be making.

A screenshot showing Meta Avatars making different expressions that you can use in Instagram Stories

Share a trending meme

The place would social media be with out memes? The truth is, the place would any of us be?

Sharing trending memes or your spin on them is all the time a topical, enjoyable option to rack up engagement.

In case your Privateness settings enable your Tales to be shared, this may enhance your model consciousness by means of viewers shares.

Present a earlier than and after

Instagram tales are the proper place for this sort of content material. With the faucet of a finger, your viewers transforms your earlier than into an after picture, like magic.

Inside design, artwork items, dwelling rehab, make-up, group and hair styling are only a few matters that work extremely properly for earlier than and after Tales.

Get inventive and produce your viewers on a journey with you.

Instagram story birthday concepts

Do a birthday countdown

Whether or not you’ve gotten a private birthday arising or your model is celebrating its birthday, your loyal followers will wish to have fun with you. Create some hype.

Use a countdown sticker main as much as your birthday to fire up pleasure. Plus, viewers can decide in for a reminder when the timer is full, which may result in a lift of engagement on the precise day—pleased birthday to you!

After all, it’s all the time good to have an additional incentive on the finish of your countdown to your b’day kickoff. Take into account a birthday product drop or low cost to reward these following alongside.

Create a digital birthday card

You have fun your birthday with your folks. Why not invite your followers to do the identical on Instagram to your model?

This tactic is particularly efficient if that card features a name to motion or profit. First Sip Espresso created a birthday card Story for his or her birthday to advertise their celebration occasion to their followers.

Add customized birthday hashtag

Making a hashtag to your model permits followers to share their very own user-generated content material. The identical goes for a enjoyable, customized birthday hashtag.

Create a celebratory hashtag. Then, encourage followers to share their content material utilizing the hashtag. That is particularly helpful in case you’re throwing an occasion that you really want folks to attend and put up about.

Add pleased birthday music

Because of TikTok, including music to content material has taken on an entire new life. Apply this partaking approach to your Tales so as to add a celebratory temper.

So as to add birthday music to your Story, head to your stickers and choose the Music sticker.

Instagram story selfie concepts

Use a filter selling a brand new present or film

AR is extraordinarily fashionable with the youthful technology. Based on Snapchat, 92% of Gen Z wish to use AR for extra immersive purchasing experiences.

Utilizing readily-accessible AR, like filters, is a good way to advertise a brand new present or film.

That is helpful in case you’re concerned within the media you’re selling, or in case you simply wish to share an upcoming present or movie you suppose your viewers will take pleasure in.

Selfie with a customized filter for your corporation

You don’t must depend on current Instagram filters and AR results alone. You’ll be able to create your personal.

Take into account creating your personal filters for occasions you throw. Then, encourage attendees to make use of that filter in their very own Tales.

No arms function to do a dance

Dance developments exist exterior of TikTok. However it may be troublesome to bop to a music or trending sound on selfie mode, except another person is filming.

Fortunately, Instagram’s “No Fingers” mode helps you to movie your self with the front-facing digital camera that features a countdown timer earlier than it begins filming.

Create and share your personal partaking Instagram story concepts

The checklist of Instagram story concepts doesn’t finish right here. There are infinite methods to create partaking, tap-worthy Tales that may enhance your engagement and consciousness.

The facility to construct engagement, improve viewers interplay and even make gross sales and show ROI is there. You simply want to make use of it.

Use this text as your start line. Then, degree up: try our Instagram advertising and marketing technique article to seamlessly weave your new Story concepts into your advertising and marketing plans.

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